Tuesday, 25 August 2020

how to be successful on youtube 2020

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how to be successful on youtube 2020

Hello, everyone. Welcome to another YouTube hangout. Super excited to be here with an old friend, Amy, from Savvy, Sexy, Social, and a new website, Vlog Like a Boss, to celebrate the launch of her new book that just came out on how you can have success as a vlogger on YouTube. Amy, great to have you back on. - Evan, I'm so happy to be back. Thank you for having me. I love that I can join you in this whole book club thing. 

Isn't that cool? - Yeah, I didn't know that our books were going to be so close, a. - I know. It was so weird. - It's fun. Anyway, so today, we're talkin' about tips and tricks for YouTube success. I want to touch on your book and everything that you're highlighted in there, but kind of the high-level first tip that you want to give out. What do you think holds people back on YouTube from having the success that maybe they deserve or should have? What do you think? - I think it can be a little overwhelming for people to consider talking on camera. I mean, even I, my sister's a business owner, and she's still trying to wrap her mind around the whole thing, you know. It's not just like listening to me doesn't always mean it's going to happen, but a lot of people look at the camera, and they're like, oh, that's a little intimidating. I think that holds a lot of people back. 

That's sort of like the first thing cause we're in our own heads a little bit too much. And also, YouTube is kind of a monster to take on. It's not the same as all the other social networks because if you're going into YouTube fresh, it's fresh, and there's not a whole lot happening. So that can take some time to kind of grow momentum there. So it's all of those things considered that can make somebody kind of shut down and not get started at all. But I think the biggest issue with that barrier is not really zeroing in on the importance of your message. Because I think once you do that, a lot of fears and walls start to fall down because if something is so important that you've got to get it out there, and you know someone that needs to hear it, and you have this information inside of you or this entertainment inside of you that you just must share, when you focus on that and that becomes the important thing, we can start to not be so afraid of the things that are holding us back internally.

It's the importance of the audience and what you have to deliver for them. - So just as you're saying that we already have people joining live watching. - [Amy] Cool. - And if you guys watching live, if you have a question for Amy, put it in all caps, so it's easy to find. Clashgamerxp is asking, talking on camera looks scary, and he's concerned about the idea that the video's going to be there forever. - [Amy] Right. - So this first video that you have that may not be good quality. It's your first attempt, that it's going to live forever. And people will always be able to see it. What advice do you have there? - So everyone always asks this question, right. Like, oh, I'm so much better than I was before. Maybe I can delete my old stuff, and I actually think that that's something you shouldn't do, and you should be totally fine with publishing it. The luxury we have on YouTube is building the archive. We want that video to be there forever.

It's not very many places where we can create something valuable for someone and it still is working for us for five, six years later. One of my most popular videos is from a very long time ago. You know, maybe my hair wasn't perfect. Maybe the environment wasn't perfect. Lighting wasn't that good, but that video is still crushing it, and it's helping people. So I would challenge you to think how, if I'm going to be embarrassed by this video down the road, have it be for the wrong reasons so that the right reasons are so strong, like how well you delivered the information and how confident you were and how evergreen that is going to be to help you over the long-term. That it's going to stay there and work for you, and you won't want to delete it. I actually think it's just so important to hit publish, and practice, practice, practice, practice. The only way to practice and we're preaching to the choir here cause Evan practices the publish button every single day very regularly, many times a day. You got to do that and get the content out there to get the feedback, to get better, to grow. And if I didn't have those first videos that are like (hums) just okay, I wouldn't be here right now. And that's what keeps people, I think, from getting better is because they get too much, again, in their own heads about it and they're like, ah, well, I don't really like how it looks, so I'm just going to stop. Well, it's not going to get better then. You've got to practice, so I would say, get into it. Be okay with the fact, I say this from the stage all the time. When I'm speaking about the video, I say, you're the first video is going to suck. Like it's going to be bad. - [Evan] Right. - Let's just put it out there. 

It's going to be bad, so you better just get it done, and then, move on to the next one and the next one, and they're going to suck much more progressively less than the previous. And you'll be in a good place before long. - I think, too, it shows you the journey. - Yeah, I love that. - A journey of inspiration. Right? If people look at you know, and say, Amy, you're such a natural. You're so great at this. And meanwhile, you've done all these videos. Like, go back. Look at my first one. It wasn't so good. - [Amy] Yeah. - And they can see that journey as an inspiration for the work that you're doing. - Absolutely, it sort of meta though for me, cause I get the luxury of being like, okay, I could take it as the total time to be like sad inside when someone says, oh, my gosh, Amy, I was so afraid to make a video. But then I watched your first videos, and I'm thinking, I'm going to go ahead and do it, too. Because if you can do it, and those were your first videos, then I can do it, too. 

That could sound really bad like, I would take that personally, but I don't. Because I sort of have this meta situation of my job is to make you want to do video, so my journey makes you want to do video. Cause you can see how far I've come, and therefore, you can, too. But I think you can feel that way even if you're not trying to tell people how to share their story with video. You can still feel that way about your own database. It's got to be there, and we see it all the time on YouTube where people feel like their YouTube channel looks so bare. Well, that's because you're afraid to hit publish on everything, so just get it out there, and do your best work. - Do you have a recommendation for how much people should be practicing? - Well, here's the crazy thing is that going to YouTube Next Stop, they really brought me back in terms of how often you should be publishing. Cause I was publishing super regularly. 

I was one of the only people there that had a regular schedule. Everyone else was like, whenever I can get it done. I was publishing three days a week religiously for several years. But industry-standard on YouTube is once a week. And I found that interesting because I do think that's a good recommendation if you're just getting started. Do a really good job on your once a week video, and then learn how to market it. Because when you do that, and you don't just get into the churn of doing videos all the time, you learn how to market really well. And then, every video works its hardest for you because at the beginning, especially, you've got to get some momentum there to start growing subscribers and views. 

So it is better to make something really good, and then spend time marketing it, so you can make every project after it matter even more. But I can also see people posting more than that because it's 2017, and we've got smartphones. And there are a million different ways to make a video. And soon, I think we're going to be more seamlessly live-streaming to YouTube with our phones. So there's a lot of ways you can publish more regularly, but I think we should be thinking about that and adding in the component of how much time does it take to make the video and market it. So that we're making the most of all of that time. Cause on YouTube, you're going to need it if you want to grow. - So, I mean, I'm sure you get into this in your Vlog Like a Boss book. You guys can go check that out but in terms of the marketing side. So if I've now made a new vlog, you know, Evan visits New York City, and here's my day. What am I now doing to market it for the rest of the week? - Well, I think what's really cool is first of all, really staying focused on a theme of like, what is this video about? It's not just every single second of the day. 

Let's share it. But what is this video really about? What is the take-away we want people to have? Because I think that's going to help you have more soundbites within. You can market a video as a whole, you know, across your social media, but there might also be bits and pieces inside that video that you can share. Maybe there's a good Instagram moment. Maybe there's a behind the scenes thing you can be doing with Snapchat. 

I don't think people think about the repurposing of a video quite enough because we put so much energy into creating one project. But there's also probably 10 different things in there that would make that one piece of content marketable. And so how can you live stream something on Instagram while you're making that project to get the anticipation up about it? Is there a screen capture from that video that you can post to Instagram with a quote that would make it interesting for someone to click in your bio to go watch that video. I think that it comes down to the focus of the video. 

What's the take-away need to be? So that you constantly are thinking about how to make this project better. Of little soundbites and opportunities to leverage across all of the social platforms, especially in a place like Facebook where if you made something for YouTube, it's not always the best project for Facebook. So what is really cool in that video that you could share there? I just did, some people know me from musical book reviews that I've done for Gary Vaynerchuk cause I guess I'm a Gary fangirl, and I finally did my third music video, but it was for myself this time. And I just did that on launch day, on the 31st. But for Facebook, you know, it's not quite, in my opinion, as interesting as a video cause you have to really be moving around a lot to pull people in. So we just took a 20-second clip of it, and uploaded it to Facebook, so that you could click over to YouTube to watch the whole thing. That way if you're pulled in by it, you can take that next step and have the full experience over there. So I think you have to just think about what is the context of every network and how do we make it perfect for that network. And that's how you'll find all these opportunities throughout your one video project to market it. 

I wonder how much of your marketing is based on leveraging your other networks, like, going to Instagram and Snapchat and Facebook and Twitter and then driving traffic back to it versus using other people's networks to, I mean, so like this, you know? I'm introducing you to my audience. - Yeah. - People may already know you. How much of that do you do with your videos, or do you feel like you get the best bang just trying to build up your own platforms on the other social networks? - I think collaboration is super important, but at the same time, I will also be the first to say I could probably have done it even more intentionally than I have in the last six years. But I've actually had some amazing collaborations that have done great work for me. My personal opinion is if I continue to make the best possible project for my community as possible, they're going to be the best word of mouth of all time. 

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